Custom Website vs. Template: Which Is Right for You?

Both can produce a working website. The difference is whether it looks like you — or like the thousand other businesses using the same template.

Templates: fast and cheap

A template gets you online quickly for very little money. The trade-offs are a generic look, layouts you have to force your content into, and the same design your competitors may be using.

Custom: built around your business

A custom site is designed around your brand, your customers, and the actions you want them to take. It tends to load faster and convert better because nothing is bolted on — and you stand out instead of blending in.

The middle path

You don't need a $15,000 custom build. A boutique studio gives you a genuinely custom site for a fraction of agency pricing — the look of custom without the cost.

Thinking about a refresh? Site Refresh builds fast, modern websites for local businesses starting at $500 — launched in about two weeks, with no long-term contracts. Get a free quote and we'll reply within one business day.