Local SEO Basics: How Customers Find You on Google

When someone searches 'near me,' you want to be the result they tap. Local SEO is how you get there — and the basics are very doable.

Start with your Google Business Profile

This free listing is the single biggest local SEO lever. Claim it, fill out every field, add photos, and keep your hours accurate. Ask happy customers for reviews.

Get the basics right on your website

• Put your city and service in your page titles
• Add your name, address, and phone (NAP) consistently
• Create a page for each service or location
• Make sure the site is fast and mobile-first

Build trust signals

Reviews, consistent listings across the web, and genuinely useful content all tell Google you're a real, trusted local business. It compounds over time.

Thinking about a refresh? Site Refresh builds fast, modern websites for local businesses starting at $500 — launched in about two weeks, with no long-term contracts. Get a free quote and we'll reply within one business day.